Creating an effective brochure layout can be a challenge, especially when balancing text and images. To achieve a visually appealing design, consider the following tips:
1. Standard Brochure Printing Sizes:
When designing your brochure, consider using standard sizes, but feel free to consult a friend for their opinion on font legibility and overall design before printing. If you need non-standard sizes, we offer custom brochures ranging from 11" x 17" for digital printing to 27" x 39" for offset jobs. Simply insert your content, including images, and we’ll ensure your design is print-ready with our complimentary proofing service.
2. Fonts:
Choose easily readable fonts like Garamond, Helvetica, Times New Roman, or Century.
For captions or smaller text, opt for a sans-serif font like Arial.
Limit your font choices to no more than two types to maintain a professional appearance.
Instead of using multiple font styles, utilize highlighting techniques such as bold, italics, and larger font sizes.
Consider larger text sizes for headlines and calls to action, with font size relative to the importance of the information.
To determine the appropriate font size, assess the amount of text you need to fill the available space. Generally, use 12-point font for the body, 10-point font for captions, and 14–22-point font for headlines, though these are recommended sizes that can be adjusted based on your design’s overall aesthetics.
3. Text Alignment:
Avoid using borders around paragraphs unless necessary.
Break lengthy paragraphs into bullet points for improved readability and recall.
Employ proper typographic alignment (flush left, right, justified, or centered) for a clean layout.
Ensure alignment of design elements, such as headers, images, and text.
Maintain consistent spacing throughout your design, incorporating white space to achieve a balanced and reader-friendly appearance.
By following these text layout guidelines, you can create a well-organized and visually appealing brochure that effectively conveys your message without overwhelming your audience.